For this project, I developed a full advertising campaign inspired by Gossip Girl, translating the show’s bold, dramatic identity into a modern, fashion-forward concept. I created two distinct poster designs and a series of billboards that capture the essence of intrigue, luxury, and exclusivity that defines the brand. I also mocked the visuals onto a range of merchandise and apparel, showing how the concept can live in the real world and connect with audiences in a more tangible way.